Digital Advertising Technologist (303-265-1649)
digital marketing profile of Richard Wise - Internet Marketing Technologist Serving Long Island, New York, Wall Street,
Madison Avenue, Silicon Valley, Manhattan, Denver, Atlanta, Las Vegas, San Francisco, Ireland, Italy, China, Japan, and India

"I never teach my pupils. I only attempt to provide the conditions in which they can learn.”
   — Albert Einstein

A technologist is a specialist in the technology of ... architecture, education, engineering, industrialist, medical, radiologic, surgical and software. How will digital technologists impact Internet Marketing and Advertising?

According to Wikipedia - A chief technology officer (or chief technical officer; CTO) is an executive-level position in a company or other entity whose occupant is focused on scientific and technological issues within an organization. The role became prominent with the ascent of the information technology (IT) industry, but has since become prevalent in technology-based industries of all types (e.g. biotechnology, energy, etc.). As a corporate officer position, the CTO typically reports directly to the chief executive officer (CEO) and is primarily concerned with long-term and "big picture" issues (while still having deep technical knowledge of the relevant field). Depending on company structure and hierarchy, there may also be positions such as director of R&D and vice president of engineering whom the CTO interacts with or oversees. The CTO also needs a working familiarity with regulatory (e.g. U.S. Food and Drug Administration, Environmental Protection Agency, Consumer Product Safety Commission, as applicable) and intellectual property (IP) issues (e.g. patents, trade secrets, license contracts), and an ability to interface with legal counsel to incorporate those considerations into strategic planning and inter-company negotiations.

Internet Technology

An Internet or digital technologist in online data presentation is essential, and from a marketing standpoint should be considered a "primary" facilitator for delivery of specific data in all aspects of the sales channel. This would be a position very much different from that of a technologist specific to databases or mistakenly referred to as an IT specialist.

U.S. President Barack Obama appointed the United States' first CTO in April 2009. With the lightning speed of technology in today's world, no one person could be an overseer of all technology, however one could be the coordinator - technologist while having very little experience "writing code." New United States CTO Todd Park's credentials are voluminous but the job description, by definition, is too large.

Digital Advertising

In much the same way a CEO has to rely on technology experts or technologists for explanations of new Website applications, software upgrades, complex database integration etc., Mr. Park will now have to rely on a series of technology experts from the different disciplines. Computer, Tablet, E-Readers, Phone, Cable, Satellite, Radio, Internet, Education, Medical, Defense, Offshore Accounting and many more. The role of an application-specific technologist will be a crucial corporate position with greater importance then that of "assistant to the CTO".

"IT" will become too broad a term for realistic qualifications. No matter the resistance there must be a fundamental recognition of the difference between "information technologies" and "Internet technologies." The Chief Internet Technologist should be a C-level position.

Digital Marketing

The creation of online competitive advantage and enhancing corporate value is my expertise...value measured in strategic marketing for Internet sectors. As an Internet Marketing Technologist, I bring a skillset and a vision necessary for business success. According to INC magazine, A whopping 86 percent of consumers say search engines are very important in the buying process, while just one percent use social media alone.

I provide the digital technology benefits of having a number 1 Advertising site...

1) Global Internet Name recognition
2) Internet Instant credibility
3) Brand recognition
4) Digital Competitive advantage
5) Implied endorsement from all 3 Major Search Engines
6) Intellectual Authority
7) Lead Generation - new business - membership recruiting
8) Partnership incentive

My strengths lie in...

- Digital Photography
- html, CSS, SEO, SEM, PPC, SMO
- Competitive Research
- Creative Writing
- scripting Languages: JavaScript, jquery
- Adobe Programs (Photoshop, Flash)
- Cross-browser web design and development
- Experience with and understanding of online marketing principles and best practices.

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