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The Internet Advertising
Solution
If they don't know your name or Web
address, how will anyone know you're there?
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For Internet Advertising and Marketing...It really is LOCATION, by Nicole Richards
How will your customers find you?
As you well know, location, location, location is the most critical part of your web site success. Visual appearance and content are second. Your viewers must find you first before they can appreciate your design and content. The problems are twofold. First if you ask ten people "What keywords would you use in a search engine to find me?", you will get ten different answers! Second, depending on which search engine they use to search for you, their keywords will produce different results because search engines use different methods to gather your information and index your site.
What the Media is telling you.
Most media companies want you to believe that your potential new customers
will visit your site because of an ad banner you placed on "their
site" due to all the "traffic" they generate. This is of
course hog-wash. How will the local radio or TV station's web traffic
compare to the total traffic of just one search engine? AOL boasts a
subscription rate of over thirty million customers. Almost one third of all
Internet users are on AOL. That is 30 million potential new customers EVERY
DAY!
WEB Usage.
Internet statistics show that the number one use of 90% of web users is
e-mail, followed by "SEARCH" as the second most popular use of the
Internet. Over 100 million people use the Internet as a form of
communication AND to search for goods, services and information.
The Power of Search Engines
Nearly 90% of web site traffic on the Internet comes directly from search engines and directories. This means that popular web
portals such as Yahoo, AltaVista, Google, Excite, MSN, AOL and the GO
network, are largely responsible for directing people to your web site! As a result, tapping the power of the search engines offers an enormous opportunity for you to promote your site to your target audience.
Your business should be "found by what you do,
where you do it". It's no wonder that most e-commerce sites consider their search engine position to be their #1 means of web site promotion (ActivMedia, 2000).
If Google estimates they have indexed 2 billion web pages, and this figure
represents only 2% all total pages, How many actual pages are out there? How
will anyone ever find your site?
Search Engine Ad Banners
Search Engine advertising banners appear to be the number 1 advertising method of
very large and medium sized Internet businesses, however the costs are in some cases prohibitive. The ad banner does two things, A) places the company one click away based on the keyword purchased and, B) eliminates the competition from the same keyword or phrase. With front page advertising banner "rates" in many cases priced over one million ($1,000,000.00) per year,
per search engine, Point North Advertising and Joe-Internet.com offer a realistic and cost effective
local alternative.
If you're not there...your competition is.
As increasing Internet competition forces businesses to investigate all advertising avenues, the costs will
rise.
(NetworkSolutions reports a new Domain Name registered every 5 seconds.)
COMPANY CEO's and corporate strategy "teams" will soon realize without efficient Internet advertising the original Internet business projections are doomed. No longer will the phrase "if you build it; they will come" apply. Business will recognize the need for this technology to at least remain competitive, and or to possibly enjoy an enormous market share advantage with regard to Internet sales.
Competitive Edge
Advertise on the same Internet page as your largest competitor for $Thousands less per search engine.
These results are guaranteed! You pay only when you find yourself at the top of your category.
If you want to play in the Internet Lottery...you have to buy a ticket.
For more information e-mail Richard@part.to
35715 US HWY 40
Evergreen, Colorado 80439
720-209-5790
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